01
Client journey · Weddings & Events
Sydney Wedding Celebrancy — Celebrant & MC (AU)
Service-led website refreshed to present packages clearly and drive more bookings after CMS migration.
Weddings & Events
Headline result2X
Increase in booking chats
Starting point
01
Where Sydney Wedding Celebrancy — Celebrant & MC (AU) started
Before working with Just Digital Gurus, these were the problems holding the business back online.
02
Making “celebrant + MC + on-the-day support” easy to understand
03
Improving the “book a chat” / enquiry path across the site
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Strengthening credibility and clarity for high-intent visitors
05
Maintaining SEO foundations through CMS migration
The plan
02
The strategy we set
Strategy
CMS Migration, Website Design & Development, Basic Technical SEO, Content Architecture for Services Client Carol Macfarlane
- Web Design
- Web Development
- Basic SEO
Sydney Wedding Celebrancy (by Carol Macfarlane) offers wedding celebrant services, MC/reception hosting, and all-in-one wedding day support. The goal was to simplify service navigation, enhance conversion paths, and stabilise SEO after the CMS migration.
What we changed
03
What we built and changed
Kick-off2 Weeks engagementLaunch
The outcome
04
The results after launch
2X
Increase in booking chats
+20%
Improvement in engagement rate
+14%
Increase in enquiry submissions
“
Just Digital Gurus brought structure and clarity to the entire website. Couples can now find the right service fast and the booking flow feels effortless.Carol Macfarlane (Celebrant & MC), Sydney Wedding Celebrancy
Selected works
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