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Client journey · Cannabis
The Flower Expo
Cannabis trade show website built to support event discovery, exhibitor interest, attendee engagement, and business networking.
Headline result+54%
Increase in exhibitor enquiry CTA clicks
Starting point
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Where The Flower Expo started
Before working with Just Digital Gurus, these were the problems holding the business back online.
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Creating separate website paths for exhibitors, attendees, brands, and buyers
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Making event details, participation options, and enquiry actions easy to find
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Supporting stronger trust for businesses considering event participation
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Building a professional event experience that encourages networking and registration interest
The plan
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The strategy we set
Strategy
Event Positioning, Exhibitor Journey, Attendee Flow, B2B Lead Support
- Web Development
The Flower Expo is a B2B cannabis trade show connecting brands, retailers, buyers, and industry professionals through deal-making events and market-focused networking. The project goal was to create a professional website that supports event discovery, exhibitor interest, and attendee engagement. Just Digital Gurus delivered web development focused on clear event presentation, brand positioning, navigation, and action pathways. The improved digital presence helps The Flower Expo communicate authority, attract qualified participants, and support stronger business opportunities across the cannabis industry.
What we changed
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What we built and changed
Kick-off9 Weeks engagementLaunch
The outcome
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The results after launch
+54%
Increase in exhibitor enquiry CTA clicks
+41%
Growth in attendee registration pathway engagement
+33%
Improvement in sponsor and event information page interactions
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The Flower Expo needed a website that could speak to serious cannabis businesses, not just casual visitors. Just Digital Gurus helped create a sharper event platform that supports exhibitors, attendees, and industry conversations.Jason M, Founder, The Flower Expo
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