01
Client journey · Business
The Identity Dept
Brand strategy and copywriting website built to clarify services, improve search visibility, and attract aligned client enquiries.
Headline result+39%
Growth in organic service page traffic
Starting point
01
Where The Identity Dept started
Before working with Just Digital Gurus, these were the problems holding the business back online.
02
Structuring copywriting and strategy services for easier client understanding
03
Improving search visibility for brand and messaging-related service terms
04
Creating enquiry pathways for founders comparing strategic creative partners
05
Maintaining a refined tone that reflects the studio’s expertise and personality
The plan
02
The strategy we set
Strategy
Brand Positioning, Service Page Structure, SEO Visibility, Enquiry Flow
- Web Development
- SEO
The Identity Dept is a Melbourne brand strategy and copywriting studio helping founders and businesses build clearer, psychology-led brands with stronger messaging. The project goal was to create a professional website that communicates expertise and improves search visibility. Just Digital Gurus delivered web development and SEO focused on service clarity, brand presentation, navigation, and enquiry pathways. The improved digital presence helps The Identity Dept explain its value clearly, attract aligned clients, and support stronger business growth.
What we changed
03
What we built and changed
Kick-off11 Weeks engagementLaunch
The outcome
04
The results after launch
+39%
Growth in organic service page traffic
+32%
Increase in qualified enquiry form submissions
+27%
Improvement in search visibility for brand strategy terms
“
The site needed to feel thoughtful, not templated. Just Digital Gurus helped translate our positioning into a clearer digital experience that speaks to the right clients and gives our services stronger search presence.Liv Steigrad, Owner, The Identity Dept
Selected works
More client journeys
Let's talk
Ready to grow with Just Digital Gurus?
Tell us about your website, SEO or marketing goals. Our team reviews every brief personally and replies within one business day.
