Client journey · Apps & Travel

TABA

Travel taxi app website and graphics created to explain safe rides, fare estimates, routes, and app booking convenience.

Headline result+48%

Increase in app download CTA clicks

IndustryApps & Travel
Duration9 Weeks
ServicesWeb Development, Graphic Design
TABA project cover
Starting point
01

Where TABA started

Before working with Just Digital Gurus, these were the problems holding the business back online.

01

Explaining taxi app features clearly for international travelers visiting Korea

02

Creating graphics that make ride booking, fares, and route options easy to understand

03

Building trust around safe rides, local drivers, and convenient payments

04

Designing a smooth website flow that supports app discovery and downloads

05

Presenting travel convenience without making the page feel overloaded

The plan
02

The strategy we set

Strategy

App Feature Messaging, Travel User Journey, Visual Design, App Discovery Flow

  • Web Development
  • Graphic Design

TABA is a Korea-focused taxi app helping travelers book safe, convenient rides with local taxi drivers, fare estimates, route options, and multiple payment methods. The project goal was to create a polished digital presence that explains the app clearly and builds traveler confidence. Just Digital Gurus delivered web development and graphics focused on strong visual presentation, clear feature communication, and easy navigation. The improved website helps TABA communicate convenience, support app discovery, and strengthen trust with international travelers.

What we changed
03

What we built and changed

Discovery & audit
UX & design
Build
Brand & graphics
Launch & growth
Kick-off9 Weeks engagementLaunch
The outcome
04

The results after launch

+48%

Increase in app download CTA clicks

+36%

Improvement in feature section engagement

+30%

Growth in mobile visitor interaction rates

“
TABA needed visuals and a website flow that could speak to travelers quickly. Just Digital Gurus helped turn our app features into a clear, polished experience that feels easier to trust and understand.
Grace Wang, CEO, TABA
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