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Client journey · Weddings & Events
The Faux Studio
Faux floral website built to showcase wedding, event, and corporate florals while improving search visibility and enquiries.
Headline result+51%
Growth in organic visits to floral hire service pages
Starting point
01
Where The Faux Studio started
Before working with Just Digital Gurus, these were the problems holding the business back online.
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Improving search visibility for Toowoomba wedding and event floral terms
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Organizing wedding, event, corporate, and keepsake services clearly
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Building trust with couples and clients comparing floral hire options
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Creating enquiry paths that feel simple, warm, and low-pressure
The plan
02
The strategy we set
Strategy
Local SEO, Service Positioning, Visual Service Presentation, Enquiry Flow
- Web Development
- SEO
The Faux Studio is a Toowoomba faux floral studio offering premium hire florals, custom designs, keepsake bouquets, and installations for weddings, events, and corporate spaces. The project goal was to improve search visibility and present the brand with warmth, clarity, and trust. Just Digital Gurus delivered web development and SEO focused on service discovery, visual presentation, enquiry pathways, and local relevance. The improved digital presence helps The Faux Studio attract aligned clients, explain its value clearly, and support stronger booking enquiries.
What we changed
03
What we built and changed
Kick-off12 Weeks engagementLaunch
The outcome
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The results after launch
+51%
Growth in organic visits to floral hire service pages
+39%
Increase in wedding and event enquiry form starts
+32%
Improvement in engagement across gallery and pricing guide pages
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The website now explains our floral hire experience with more warmth and confidence. Just Digital Gurus helped us improve visibility while keeping the brand honest, clear, and easy for clients to connect with.Founder, The Faux Studio
Selected works
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