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Client journey · Cannabis
ILLA Canna
Los Angeles dispensary website built to support product browsing, menu access, local visibility, and customer action.
Headline result+41%
Increase in menu access clicks
Starting point
01
Where ILLA Canna started
Before working with Just Digital Gurus, these were the problems holding the business back online.
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Creating a clear path from menu exploration to customer action
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Presenting store details and location information in a simple structure
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Reflecting the brand’s inclusive retail experience through the website
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Supporting mobile visitors who want quick access to products and store information
The plan
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The strategy we set
Strategy
Local Visibility, Menu Structure, Product Browsing, Customer Action Flow
- Web Development
ILLA Canna is a Los Angeles cannabis dispensary serving Jefferson Park customers with premium flower, edibles, concentrates, topicals, and an inclusive retail experience. The project goal was to create a clear website that supports product discovery, local visibility, and customer trust. Just Digital Gurus delivered web development focused on brand presentation, easy navigation, store information, menu access, and order pathways. The improved digital presence helps ILLA Canna communicate credibility, guide visitors efficiently, and support stronger online and in-store customer engagement.
What we changed
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What we built and changed
Kick-off5 Weeks engagementLaunch
The outcome
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The results after launch
+41%
Increase in menu access clicks
+32%
Improvement in local store detail engagement
+26%
Growth in product category interactions
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We wanted the website to feel welcoming, direct, and easy to use for our neighborhood customers. Just Digital Gurus helped us bring that experience online with a cleaner structure and stronger shopping flow.Paul Burgis, Co-Founder, ILLA Canna
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