Client journey · Cannabis

IndiGrow

Craft cannabis microbusiness website built to highlight cultivation, product quality, education, and local customer trust.

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Headline result+47^%

Increase in craft product page engagement

IndustryCannabis

Duration9 Weeks

ServicesWeb Development

Websiteindigrowmi.com

Starting point

Where IndiGrow started

Before working with Just Digital Gurus, these were the problems holding the business back online.

Communicating the value of small-batch cannabis in a clear and credible way

Highlighting in-house cultivation as a key trust and quality differentiator

Making educational content useful for both new and experienced cannabis customers

Creating a local retail journey that feels personal, transparent, and easy to follow

Supporting product discovery while keeping the brand story visible

The plan

The strategy we set

Strategy

Craft Brand Storytelling, Product Education, Local Retail Trust, Customer Journey Flow

Web Development

IndiGrow is a Muskegon, Michigan cannabis microbusiness offering small-batch craft cannabis, in-house cultivation, products, education, and community-focused retail experiences. The project goal was to create a clear website that communicates transparency, quality, and customer trust. Just Digital Gurus delivered web development focused on brand presentation, product discovery, local visibility, and smooth customer action pathways. The improved digital presence helps IndiGrow showcase its craft cannabis difference, guide visitors confidently, and support stronger online and in-store engagement.

What we changed

What we built and changed

Discovery & audit

UX & design

Build

Launch & growth

Kick-off9 Weeks engagementLaunch

The outcome

The results after launch

+47^%

Increase in craft product page engagement

+34^%

Growth in education content visits

+29^%

Improvement in store direction and contact actions

“

Our website needed to show what makes IndiGrow different, especially our cultivation process and community roots. Just Digital Gurus helped us tell that story clearly while making the site easier for customers to use.

Steven Kekelik, CEO, IndiGrow

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