Client journey · Cannabis

MaryJane’s

Ontario cannabis retail website built to support delivery, store selection, product browsing, and customer confidence.

Headline result+45%

Increase in delivery and store selection clicks

IndustryCannabis
Duration6 Weeks
ServicesWeb Development
MaryJane’s project cover
Starting point
01

Where MaryJane’s started

Before working with Just Digital Gurus, these were the problems holding the business back online.

01

Creating a simple browsing path for customers across multiple Ontario locations

02

Making delivery and store selection easy to understand before shopping

03

Presenting cannabis products in a clear and customer-friendly structure

04

Supporting faster mobile access for visitors ready to browse or order

05

Building a consistent brand experience across local dispensary markets

The plan
02

The strategy we set

Strategy

Store Selection Flow, Delivery Access, Product Navigation, Local Customer Trust

  • Web Development

MaryJane’s Weed Dispensary is an Ontario cannabis retailer serving Etobicoke, North York, Oshawa, and York customers with premium products, online shopping, and delivery. The project goal was to create a clear website that supports product access, location visibility, and customer confidence. Just Digital Gurus delivered web development focused on easy navigation, store information, shopping pathways, and brand presentation. The improved digital presence helps MaryJane’s communicate trust, guide visitors efficiently, and support stronger online and in-store customer engagement.

What we changed
03

What we built and changed

Discovery & audit
UX & design
Build
Launch & growth
Kick-off6 Weeks engagementLaunch
The outcome
04

The results after launch

+45%

Increase in delivery and store selection clicks

+33%

Improvement in product browsing engagement

+24%

Lift in mobile customer action rates

“
Our customers needed a website that made shopping feel easier from the start. Just Digital Gurus helped us organize locations, delivery details, and product access into a cleaner experience that supports real customer needs.
Christopher Gayford, Owner, MaryJane’s Weed Dispensary
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