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Client journey · Cannabis
Exotix
California cannabis dispensary website built to support location discovery, product browsing, and smoother shopping actions.
Cannabis
Headline result+43%
Increase in store selection interactions
Starting point
01
Where Exotix started
Before working with Just Digital Gurus, these were the problems holding the business back online.
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Helping customers choose the right store before browsing products
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Presenting premium cannabis products in a clean and easy-to-follow format
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Making shopping pathways simple for users ready to take action
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Building a professional online experience for a competitive retail market
The plan
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The strategy we set
Strategy
Location Discovery, Product Access, Store Navigation, Customer Action Flow
- Web Development
Exotix Weed Dispensary is a California cannabis retail brand serving Hollywood, Los Angeles, and San Jose customers with top-shelf flower, edibles, concentrates, and curated dispensary products. The project goal was to create a clear website that supports location discovery, product access, and customer trust. Just Digital Gurus delivered web development focused on brand presentation, easy navigation, store selection, and shopping pathways. The improved digital presence helps Exotix communicate credibility, guide visitors efficiently, and support stronger online and in-store customer engagement.
What we changed
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What we built and changed
Kick-off7 Weeks engagementLaunch
The outcome
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The results after launch
+43%
Increase in store selection interactions
+35%
Improvement in product browsing engagement
+27%
Growth in shopping pathway clicks
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Our locations needed a website experience that felt simple for customers from the first click. Just Digital Gurus helped organize the brand, stores, and shopping flow in a way that supports real customer decisions.Asanka Wickramarachchi, Founder, Exotix
Selected works
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